Coulomb's Law states that the force between two bodies varies inversely with the square of the distance r between them, and is proportion to the product of the charges. In the equation below the charges have sign, positive or negative,
If and
and have the same sign then
have the same sign then is positive. This means that the charges repel each other and the distance between them tends to increase so
is positive. This means that the charges repel each other and the distance between them tends to increase so is positive.
is positive.
If and
and  have opposite signs then
have opposite signs then is negative. This means that the charges attract each other and the distance between them tends to decrease so
is negative. This means that the charges attract each other and the distance between them tends to decrease so is negative.
 is negative.
These two statements can be summarised as, 'like charges repel, unlike charges attract'.
The constant of proportionality k is equal to
