\[p_{ij}\]
be the probability that he chooses brand j and given that he chose brand i the previous month. Suppose \[p_{11}=3/4, \: p_{12}=1/4, \: p_{21}=1/2, \: p_{22}=1/2\]
.We can represent this by the matrix
\[M=\left( \begin{array}{cc} 3/4 & 1/2 \\ 1/4 & 1/2 \end{array} \right)\]
.Suppose that in January, the man chose brand 1. We can represent this by the vector
\[\mathbf{P}=\begin{pmatrix}1\\0\end{pmatrix}\]
.\[M \mathbf{P}=\left( \begin{array}{cc} 3/4 & 1/2 \\ 1/4 & 1/2 \end{array} \right) \mathbf{P}=\begin{pmatrix}1\\0\end{pmatrix}=\mathbf{P}=\begin{pmatrix}3/4\\1/2\end{pmatrix}\]
.In February the man will choose brand 1 with probability 3/4 and brand 2 with probability 1/4.
\[M(M \mathbf{P})=M^2 \mathbf{P}=\left( \begin{array}{cc} 11/16 & 5/8 \\ 5/16 & 3/8 \end{array} \right) \mathbf{P}=\begin{pmatrix}1\\0\end{pmatrix}=\mathbf{P}=\begin{pmatrix}1/16\\ 5/16 \end{pmatrix}\]
.In February the man will choose brand 1 with probability 3/4 and brand 2 with probability 1/4.
The proportion with which the man buys brands 1 and 2 settles down, then in the long term
\[M \mathbf{P}=\mathbf{P} \rightarrow (M-I) \mathbf{P}=\mathbf{0}\]
.Hence
\[(M-I) \mathbf{P}=(\left( \begin{array}{cc} 3/4 & 1/2 \\ 1/4 & 1/2 \end{array} \right)-\left( \begin{array}{cc} 1 & 0 \\ 0 & 1 \end{array} \right) ) \begin{pmatrix}p_1\\p_2\end{pmatrix} =\left( \begin{array}{cc} -1/4 & 1/2 \\ 1/4 & -1/2 \end{array} \right) \begin{pmatrix}-1/4p_1+1/2p_2\\1/4p_1-1/2p_2\end{pmatrix} = \begin{pmatrix}0\\0\end{pmatrix}\]
.Then
\[-1/4p_1+1/2p_2=1/4p_1-1/2p_2=0 \rightarrow p_1=2k, \: p_2=k\]
but since \[p_1+p_2=1\]
we must take \[p_1=2/3, \: p_2=1/3\]
.Models like this are called Markov chains.